The fallout began almost immediately after Taylor Swift posted her endorsement of Kamala Harris on social media, praising the Vice President as a “role model” and the “perfect leader for the future of America.” While many of Swift’s fans rallied behind her, Coca-Cola’s boardroom didn’t pop the champagne in celebration. Instead, the company’s executives were left scrambling, and not to find a new ad jingle, but to save their brand from being caught in the political crossfire.
“We’ve enjoyed a long and successful relationship with Taylor Swift, but we cannot in good conscience continue to partner with her after her recent political endorsements,” said a spokesperson for Coca-Cola. “Our brand is about unity, refreshment, and quenching thirst—not fueling political divides. Taylor’s decision to endorse a political candidate doesn’t align with Coca-Cola’s commitment to staying out of the political arena. We just sell soda.”
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