The response was classic Swift—graceful, defiant, and completely on-brand. Of course, it wasn’t long before the internet took the news and ran with it, flooding social media with hashtags like #TeamTaylor and #CokeIsOverParty.
Predictably, the internet has exploded with reactions to the news of Swift’s sudden break from Coca-Cola, with fans taking to Twitter and Instagram to express their opinions—some siding with Taylor, others cracking open a cold Coke in protest.
“I can’t believe Coca-Cola dropped Taylor Swift just because she voiced her opinion. What happened to freedom of speech? #TeamTaylor,” one user tweeted, attaching a gif of Swift dramatically flipping her hair.
Meanwhile, others cheered Coca-Cola’s decision to distance itself from political controversy. “Finally, a company that isn’t caving to the woke mob! I’m buying two cases of Coke this weekend,” posted a pro-Coke fan, ensuring the Twitter debate over cola and politics continued to fizzle for days.
For its part, Coca-Cola seems to be weathering the storm, sticking to its message of neutrality. “Coke is for everyone,” their PR team tweeted, alongside an image of a diverse group of people enjoying the drink. But whether their attempt to stay out of the political limelight will work remains to be seen.
Taylor Swift’s fallout with Coca-Cola is making waves far beyond the world of soda. Other brands with ties to the superstar are reportedly re-evaluating their own partnerships with her, worried that her newfound political outspokenness could drag them into a similar controversy. While some brands, like L’Oréal and Apple Music, are standing firm with their Swift collaborations (after all, she does sell out stadiums faster than they sell out iPhones), others are quietly weighing their options.
