Voight, whose support for conservative causes has earned him a spot in the hearts of right-wing fans everywhere, publicly rejected the deal after accusing Primanti Bros. of embracing “woke culture,” a move that he believes has tainted the once-hallowed sandwich chain.
“I never thought I’d see the day when even a place like Primanti Bros. would bow down to the woke mob,” Voight said in a fiery video posted to his social media accounts. “They offered me $100 million, fries and all, but no amount of money is worth my principles. They’ve gone woke, and I can’t support that.”
Primanti Bros. had reportedly approached Voight with the lucrative sponsorship deal, which included not only a $100 million payday but also a lifetime supply of their famous sandwiches. On paper, it seemed like an offer that any self-respecting celebrity—or hungry person—would be crazy to refuse. But Voight, known for his no-nonsense approach to politics and life, saw right through what he called “woke pandering.”
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