They didn’t outright say Swift had been dropped because of the endorsement, but it didn’t take a detective to piece together the cause. It wasn’t long before the internet exploded with memes featuring Swift sadly holding an empty can, alongside captions like “Not so refreshing апутоге.”
Next on the list of corporate breakups was a popular athletic wear brand that had prided itself on being “Swift and swift.” With the fitness industry booming and Swift’s influence only growing, this partnership seemed like a match made in heaven. Her fans loved seeing her in stylish workout gear, and the company loved the revenue spike that came from her endorsement.
That is, until her political post went live. Within days of the endorsement, the athletic apparel brand released a statement announcing they would no longer be working with Swift.
While they, too, claimed the decision was part of a “planned shift in marketing strategy,” rumors quickly spread that the boardroom had been in a state of panic as soon as the backlash to Swift’s endorsement gained traction.
“I guess she just wasn’t fit for their brand anymore,” quipped one user on Twitter, summing up the collective sentiment. Then came the cosmetics giant. Swift had long been the face of their high-end lipstick and eyeshadow lines, with millions of fans wanting to replicate her signature look. The company had invested heavily in Swift’s image, banking on her ability to influence beauty trends worldwide.
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