When I was little, my grandmother (or Nanna, as we called her) had this uncanny ability to make anything feel special. A tin of buttons became a treasure chest, leftover wrapping paper scraps were “too nice to throw away,” and handwritten notes from family were treated like precious heirlooms. So, when we started going through her things after she passed, I wasn’t surprised to find boxes of odds and ends she’d carefully kept over the years, including what looked like a vintage McDonald’s corporate gift.
But one thing caught my eye: a tan, zippered document holder with the McDonald’s golden arches embossed on the front. It wasn’t flashy or showy—just a simple, well-made case. Still, it seemed so unlike her usual keepsakes. Why would she hold onto something like this? And that’s when it hit me: It wasn’t about the object itself. It was about what it meant to her. It could have been a vintage McDonald’s corporate gift.
The Charm of Corporate Gifts
Today, corporate gifts can feel like afterthoughts—logoed pens, plastic water bottles, maybe a stress ball. But back in the day, they were different. Companies took pride in the little things they gave out. These items weren’t just promotional tools; they were practical, durable, and, in their own way, kind of classy. This was especially true for something like a vintage McDonald’s corporate gift.
My Nanna worked as a cleaner at an advertising firm that handled big-name accounts, and they always made sure to include her whenever they received corporate gifts from clients. Maybe it was a calendar, a leather notebook, or something like this vintage McDonald’s corporate gift document holder. I can imagine her delight every time she was handed one—proof that her work, though often invisible, hadn’t gone unnoticed.
And that’s exactly why she kept it. It wasn’t about McDonald’s or the golden arches. It was about the gesture.
A Peek into McDonald’s Heyday
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