Their goal with this new studio is to produce films that resonate with audiences who feel alienated by Hollywood’s increasing focus on progressive social messaging.
The Vision Behind a “Woke-Free” Studio
According to insiders close to the project, the studio will focus on creating films that emphasize traditional values, action-packed storytelling, and bold, unapologetic characters. The vision is to produce films that prioritize entertainment and storytelling without catering to the demands of what some have termed “woke ideology.” This ideology, which refers to increased awareness and activism around issues such as race, gender, and inequality, has become a polarizing topic, especially in Hollywood.
For Russell, Eastwood, and Gibson, the studio’s mission is not just about rejecting political correctness, but about returning to the roots of what made Hollywood great — telling universal stories that appeal to a broad range of audiences. In their view, many recent films have sacrificed the art of storytelling for the sake of messaging, leading to films that may appeal to critics but fall flat with general audiences.
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