Coca-Cola Ends Long-Term Partnership with Taylor Swift: “We Disagree with Her Endorsement” (Page 3 ) | September 19, 2024

While many of Swift’s fans rallied behind her, Coca-Cola’s boardroom didn’t pop the champagne in celebration. Instead, the company’s executives were left scrambling, and not to find a new ad jingle, but to save their brand from being caught in the political crossfire.

“We’ve enjoyed a long and successful relationship with Taylor Swift, but we cannot in good conscience continue to partner with her after her recent political endorsements,” said a spokesperson for Coca-Cola. “Our brand is about unity, refreshment, and quenching thirst—not fueling political divides. Taylor’s decision to endorse a political candidate doesn’t align with Coca-Cola’s commitment to staying out of the political arena. We just sell soda.”

Sources inside Coca-Cola hint that the company’s decision was less about Harris herself and more about the idea that a political endorsement could alienate half of their consumers, a prospect far scarier than flat soda. “We’re a bipartisan beverage,” one anonymous executive explained. “Our product is for everyone—Democrats, Republicans, independents, Libertarians, people who just want to enjoy a cold drink without getting lectured about politics.”

While Coca-Cola might be distancing itself from Swift, the pop icon doesn’t seem too shaken. After all, if there’s one thing Taylor Swift knows how to do, it’s turning adversity into hit records. In response to Coca-Cola’s announcement, Swift released a statement on her social media platforms, accompanied by a perfectly filtered photo of herself holding a glass of water—no soda in sight.