Within days of the endorsement, the athletic apparel brand released a statement announcing they would no longer be working with Swift. While they, too, claimed the decision was part of a “planned shift in marketing strategy,” rumors quickly spread that the boardroom had been in a state of panic as soon as the backlash to Swift’s endorsement gained traction.
“I guess she just wasn’t fit for their brand anymore,” quipped one user on Twitter, summing up the collective sentiment.
Then came the cosmetics giant. Swift had long been the face of their high-end lipstick and eyeshadow lines, with millions of fans wanting to replicate her signature look. The company had invested heavily in Swift’s image, banking on her ability to influence beauty trends worldwide.
But it seems Swift’s endorsement sent the wrong kind of message, at least to the higher-ups at the cosmetics firm. After several days of negative press, the company quietly removed all traces of Swift from their website, as though she had never existed. Her face, once plastered across billboards and glossy magazine ads, was gone.
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