However, monetisation schemes for content creation platforms reward popular content – not good-quality content, or even necessarily true content.
YouTube’s recommendation algorithm also favours likes and comments. So content designed to elicit strong emotions performs well. Regardless of whether viewers are friends, fans or haters, the advertising returns are the same.
This may explain why Perry’s videos became increasingly bizarre and inflammatory over the course of his YouTube career (with My New Diet As A Disabled Person and Jesus Is Coming Soon, He Spoke To Me being two of the more unhinged examples).
As Perry told a podcaster in 2019:
The moral psychology of misinformation
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