In the modern era of user-generated content, Perry and other creators no longer need a production company to exploit public interest in body-size politics for money and fame.

This story isn’t just about haters and internet fame. It reflects our collective social behaviours, and changing norms around consumption, criticisms and authenticity.

When the line between performance and reality is blurred to make a point, there can be benefits, but we mustn’t forget the harms.