“One man’s misguided decision to play politics has cost us everything,” the lawsuit reads. “Primanti Bros. was built on community, on being a place where anyone—no matter their politics—could enjoy a sandwich in peace. By turning J.D. Vance away, this manager not only insulted a potential customer but also made us the epicenter of a national boycott. For that, he must be held accountable.”
The chain is seeking $10 million in damages, claiming the amount reflects both the financial loss from the boycott and the damage done to their reputation. According to the suit, the manager’s decision has led to the closure of multiple locations, including several prime spots that had once been tourist destinations.
Not surprisingly, the now-former manager isn’t taking the lawsuit lightly. In his response, the manager—who has since become a minor celebrity in anti-woke circles—claims he was simply trying to avoid turning the restaurant into a political circus.
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