For the city of Pittsburgh, this was the equivalent of a local sports team losing its star player. Losing Heinz as a sponsor was more than just a corporate setback—it was a slap in the face to the identity of the city itself. One can only imagine the heartbreak of patrons having to reach for some off-brand ketchup in the future
Perhaps the most painful loss for Primanti Bros., however, was the decision by Iron City Beer to sever ties with the sandwich chain. The iconic Pittsburgh beer company had been a sponsor for decades, and nothing went better with a Primanti sandwich than a cold Iron City. But even loyalty has its limits, and in the wake of the J.D. Vance incident, Iron City Beer was the third and final sponsor to jump ship.
“We stand for Pittsburgh values—hard work, community, and inclusivity,” Iron City said in a statement. “Given the recent controversy surrounding Primanti Bros., we must regrettably part ways. We hope to continue serving our loyal customers through other local partnerships.”
The phrase “part ways” was particularly stinging for a relationship that had lasted so long. If beer can’t solve your problems, what can?
