“If you self-identify as someone who sees the world like Taylor Swift does, you might go, ‘Huh, maybe I should be voting like that also,’” said Marcus Collins, a marketing professor at the University of Michigan and author of the book For the Culture, in an interview with ABC News. “It sort of sends a bat signal for what potentially is acceptable for people like me.”
“This sort of social signaling is important to us,” he continued. “It helps us define who we are, our identity, what to think, and how to behave.”
These effects can be subtle but significant, Collins explained. For instance, a conservative Swiftie might find their political beliefs conflicting with their admiration for Swift and begin to question their views.
CONTINUE READING ON THE NEXT PAGE
Advertisement:
Zesty Homemade Lemon Pepper Seasoning Blend
A Simple and Delicious Recipe: Potatoes, Eggs, and Sausages Skillet
What Are the Health Benefits of Prunes?
Breaking: A c0mbinati0n 0f legendary act0rs has taken a heroic 0ath t0 pr0tect H0llywood against w0ke culture.
How To Make Zucchini Ricotta Roll Ups
The Most Searched Recipe in the World: Raisins, Onions, and Pineapple
Get rid of blackheads on your nose using a mix of Vaseline and an affordable and readily available ingredient.
Techniques for Removing a Broken Key from a Lock
A Crowd-Pleaser: Oreo Delight !
