“If you self-identify as someone who sees the world like Taylor Swift does, you might go, ‘Huh, maybe I should be voting like that also,’” said Marcus Collins, a marketing professor at the University of Michigan and author of the book For the Culture, in an interview with ABC News. “It sort of sends a bat signal for what potentially is acceptable for people like me.”
“This sort of social signaling is important to us,” he continued. “It helps us define who we are, our identity, what to think, and how to behave.”
These effects can be subtle but significant, Collins explained. For instance, a conservative Swiftie might find their political beliefs conflicting with their admiration for Swift and begin to question their views.
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