Garth Brooks, a figure synonymous with country music and American cultural iconography, entered into a high-profile endorsement deal with Bud Light, a brand that has increasingly aligned itself with progressive causes and inclusivity campaigns. This partnership came on the heels of Bud Light’s collaboration with Dylan Mulvaney, a transgender TikTok influencer, which itself sparked significant controversy and backlash from conservative segments of Bud Light’s consumer base. The criticism centered around accusations of the brand engaging in “woke” marketing practices, a term pejoratively used to describe companies that overtly align with progressive social issues.
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