Within hours of her endorsement going live, social media exploded. Some fans who had once worshipped at the altar of Swift expressed outrage, accusing her of alienating those who didn’t share her political views. The hashtag #ByeByeTaylor started trending on Twitter, and before long, it seemed that the backlash was spilling over into the real world—straight into her concert ticket sales.
The once-sparkling Eras tour, which had been a nearly impossible ticket to score, suddenly became the hottest show to avoid. Reports of ticket refunds started pouring in, and Swift’s once-invincible empire began showing cracks. The numbers don’t lie: in the latest round of ticket sales, Swift managed to sell only 2,300 tickets, a devastatingly low number for someone who once sold out arenas in mere minutes.
Even Swift’s most dedicated “Swifties” seem torn. Longtime fan Jessica Roberts, who has attended every tour since Fearless, explained her disappointment. “I love Taylor, but I just don’t know if I can support her anymore. She should stick to music and stay out of politics.”