Her exact words? “This crypto is the future, and honestly, we need to save the planet—and our portfolios.”
Now, Swifties, her famously devoted fanbase, are used to their queen taking bold stances, but no one expected this. The fallout was swift (pun intended), and not just from fans. Big brands that had signed lucrative deals with the pop star suddenly had second thoughts. After all, a vegan cryptocurrency? Backed by Musk’s cousin? It was just too weird, even for Swift.
Before this moment, Taylor Swift was the golden child of advertising. Her face could sell anything: perfume, sneakers, soft drinks, insurance—you name it. In fact, she’d even managed to make cat food look glamorous in her partnership with Meow Mix. If Taylor endorsed it, it was guaranteed to fly off the shelves. But not this time.
Swift’s big endorsement, which she assumed would be a hit with her environmentally conscious, forward-thinking fanbase, backfired in ways no one could have predicted. Within days of the announcement, some of the biggest brands in the world were backing away from their multi-million-dollar contracts with the star, hoping to avoid the PR mess Swift had inadvertently created.
CONTINUE READING ON THE NEXT PAGE Advertisement:
Slow Cooker Caramelized Onions Pasta
Blood Sugar Drops Immediately! This Recipe is a Real Treasure
Delicious Ways to Use Up Leftover Turkey After Thanksgiving
The ingredient that immediately removes burns in pots and pans. It costs less than 1 euro
Two tablespoons in the morning and say goodbye to bone pain, nerve problems, cartilage wear, anxiety, depression, and insomnia.
THIS MAKES RATS AND ROACHES DISAPPEAR THE SAME DAY
This recipe is even better than the restaurant version, my hubby loves it
Homemade Vinegar Cheese Recipe
Coconut Chewies