The founders wanted a logo that reflected Seattle’s maritime history (since coffee was originally shipped by sea). The siren symbolized:
☕ Seduction – Luring customers with irresistible coffee.
🌊 Nautical Roots – Tying the brand to seafaring trade.
🔮 Mystery & Allure – Making Starbucks feel like a special experience.

How the Logo Has Evolved Over Time

Despite all the changes, the hidden face illusion remains intact!

Did You Know? Starbucks Almost Had a Different Name

Before settling on Starbucks, the founders considered naming the company:

• Pequod (after Captain Ahab’s ship in Moby Dick)

• Cargo House

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• Starbo (a mining term from Moby Dick)

Luckily, they went with Starbucks—inspired by the coffee-loving first mate, Starbuck, from the same novel.

Final Thoughts: A Logo Full of Secrets

Next time you grab your Pumpkin Spice Latte or Iced Caramel Macchiato, take a closer look at the cup. That siren isn’t just a pretty design—she’s a masterpiece of hidden artistry with centuries of mythology behind her.

Now that you know the secret, you’ll never unsee it!