The History and Hidden Meaning of the Dairy Queen Logo (Page 2 ) | March 16, 2025
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Modern Updates In 2007, the logo was enhanced. “The letters were italicized,” and orange and blue arches were added, representing hot and cold foods.

Symbolism of the Current Logo The red shape still symbolizes lips, but “the orange arched line represents hot foods,” and the blue line represents cold treats like their famous soft serve.

Dairy Queen’s logo has become “one of the most recognizable symbols in any small town.”

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