Rejects $2 Billi0n Disney Deal: “I D0n’t Need That W0ke … “ (Page 5 ) | October 3, 2024

As Wahlberg makes it clear that he won’t engage with what he perceives as “woke ideology,” the conversation about the balance between storytelling and social messaging continues to be a central issue in the industry. Whether Wahlberg’s stance will inspire others to follow suit remains to be seen, but his bold choice certainly makes a statement about the power of personal values in a business driven by billion-dollar deals.