“We thought we were just adding a little extra sugar to the mix,” Hoffmann explained with a wistful smile that suggested Dunkin’ might never be able to sugarcoat this situation enough. “We never imagined that supporting equal rights and diversity would lead to people boycotting their morning coffee. But… here we are.”
The campaign, which included slogans like “Love is sweet, and so are we,” and a donut adorned with the colors of the rainbow flag, seemed harmless to most—just another brand hopping on the social justice bandwagon. But as the campaign spread, so did the hashtags. #GoWokeGoBroke began trending on social media within hours, with many customers taking offense not to the message of love, but to the perceived political undertones of their once-neutral, comforting coffee stop.
What Dunkin’ failed to realize is that in the era of culture wars, nothing is sacred—especially not your morning brew. Within days of launching the campaign, a wave of conservative influencers and MAGA supporters began calling for a boycott, accusing Dunkin’ of turning its back on its core, doughnut-loving demographic.
CONTINUE READING ON THE NEXT PAGE
Advertisement:
Unveiling the Golden Fusion: A Lemon and Egg Elixir
How To Make Cabbage Fritters
Beef Bourguignon cookeo weight watchers
Clever tricks you can apply today that you didn’t know about
Put raw cabbage wedges in a slow cooker with these 3 ingredients. It’ll wow you.
A Delicious Drink to Combat Headaches and Anxiety
Dive into the extraordinary journey of a world record seeker: The woman with the most voluminous lips!
There is no more precise way: the most accurate way to check the freshness of chicken eggs
Banana Peels & Rice Water: Natural Remedies for Plants, Skin, and Hair