Dairy Queen (DQ) is known for more than just its tasty treats like Dilly Bars, Blizzards, and chicken strip baskets. Its iconic red logo is as recognizable as Starbucks. But what’s the story behind it?
History of Dairy Queen Dairy Queen first opened in 1940 in Joliet, Illinois, with a soft-serve menu. By the 1950s, hot food was added, and the logo started with bold text on a blue background spelling “Dairy Queen.”
Logo Evolution In 1960, the logo transformed into a red shape resembling lips, with the words “Dairy Queen” in white. It lasted for over 40 years before a change in 2001 simplified it to “DQ.”
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